Shop with Purpose

Halloween is Mabel Moon's favourite night of the whole year - the one night she gets to dress up, head out trick-or-treating and fill her little pu...

Brave Spell helps kids to overcome difficult situations. It asks kids to think about all the ways they can be brave - challenges help you grow! Pot...

Wish Spell helps kids spread kindness through a magic wish. It asks them to make a wish for themselves and for someone they love. Potion Play has b...

Calm Spell is all about taking time for yourself to relax and unwind. Quiet moments can help us recharge and feel better. Potion Play has been desi...

Love Spell is all about promoting self-love. It helps kids to remember what makes them truly special and unique and asks them to think about the th...

Silly Spell is all about creating giggles. Have a tough day? Need a laugh? Think of the funniest thing in the world and whisper it into your potion...

Little Larch Natural Scented Glitter Play Dough is handcrafted in Canada using 100% non-toxic, plant-powered ingredients—like coconut oil, essenti...

Little Larch Natural Scented Play Dough is handcrafted in Canada using 100% non-toxic, plant-powered ingredients—like coconut oil and essential oil...

The Learning Numbers Kits let children practice forming their numbers and use nature-themed counting cards that encourage children to count out lou...

The Learning Letters Kit has a large non-stick, wipeable alphabet play mat, 15 x 10 inches (38.1 x 25.4), that allows children to fill in the outli...

Children learn how to mix and make endless colour variations using 3 primary colours: red strawberry, yellow banana, and blue blueberry. Adding whi...

Scoop up some banana-, blueberry-, strawberry-, or vanilla-scented dough into your hand, then fit the colours onto the large outline cards to creat...

Light up the pretend-play BBQ grill, form or roll out your burgers and buns, and form the lettuce and tomato slices with the press stamps. Don't fo...

Let's pretend we're making S'mores with this camping kit! Use the tubs of scented brown chocolate, yellow lemon, white vanilla, and red strawberry ...

Tutti Frutti Friends in the Jungle dough Kit introduces children to eight well-known animals that live in a Jungle. The included pamphlet offers fa...

Tutti Frutti Friends in the Savanna dough Kit introduces children to eight well-known animals that live in a Savanna. The included pamphlet offers ...

Tutti Frutti Friends in the Ocean dough Kit introduces children to eight well-known animals that live in the ocean. The included pamphlet offers fa...

Tutti Frutti Friends in the Forest dough kit introduces children to eight well-known animals that live in a North American Forest. The included pam...

Who wants a dish or cone of glittering ice cream? This sparkling ice cream maker play set contains everything you need to create fantasy sparkling ...

This creative cupcake kit is perfect for little hands that love decorating cupcakes. Includes everything you need for a cupcake decorating party a...

The Dinosaur Land Kit is a great starter set for youngsters. Fill the 4 moulds with your choice of coloured dough to get the proper dino shape. The...

We all scream for ice cream. The Ice Cream Kit has everything needed for an ice cream-making party. Create outrageous sundaes and ice cream cones ...

Four fabulous sparkling tubs of sparkling modelling dough entice toddlers to be creative. 100% safe and non-toxic, the dough can be blended with ot...

A little witchy, a little wonderful and ready for a night in Holiday Hollow. The Spellbound Dress-Up Set from Dinkum Dolls by Olli Ella transforms ...

Bring a little more sunshine to playtime with the Peachy Playtime Outfit Set from Dinkum Dolls by Olli Ella. Inspired by the topsy-turvy world of M...

Deep in the Mumble Jungle, where fruit falls upward and the flowers hum songs nobody taught them, you'll find Piper Peach from Dinkum Dolls by Olli...

The EcoVessel Boulder Stainless Steel Insulated Water Bottle with Strainer is EcoVessel's flagship bottle, keeping your drinks hot or cold all day....

The EcoVessel Boulder Stainless Steel Insulated Water Bottle with Strainer is EcoVessel's flagship bottle, keeping your drinks hot or cold all day....

The Binky Magnetic Bottle + Pacifier Set from Dinkum Dolls by Olli Ella is made for little moments of comfort, care, and imaginative play. With mag...

Binky Dinky is the baby for your Dinkum Dolls by Olli Ella. Binky believes bedtime is better when everyone stays close. Usually spotted with the ma...

Dragon Griffin spends a lot of time practicing dragon roars, but they mostly come out sounding like giggles. Griffin loves mixing potions with his ...

Unicorn Nova knows how to make an entrance. With her bright ginger hair and even brighter personality, Nova makes her presence known wherever she g...

Fairy Evie treats every day like somebody’s birthday. There are usually cupcakes involved, at least one outfit change, and a very high chance of ac...

The Olli Ella Rainbow Realm Dinky Dinkum collection brings a touch of magic to imaginative play. Featuring adorable fairies, unicorns, and dragons,...

Meet the King of wet bags! Measuring a whopping 17x24 inches, you can pack swimsuits for the entire family. The waterproof liner ensures moisture s...

So many uses for one amazing bag! The Regular wet bag is great for camping, travelling, swimming, gym/dance clothes, kitchen laundry, dirty shoes…y...

Show them exactly how much they mean to you with a card that is bursting with sweetness. This heartwarming design features an adorable, chubby bear...

Bring a touch of backyard magic to their special day! This enchanting birthday card features a charming little snail exploring a garden. Surrounded...

Surprise the birthday girl with a card as beautiful as she is. This charming design portrays a queen in her garden, crowned in gold and standing ta...

Make her birthday extra special with this adorable greeting card featuring a sweet girl and her fluffy feline friend, both wearing matching golden ...

Send the sweetest birthday wishes with this enchanting Birthday Card. Featuring whimsical creatures and friends for little boys. It is the perfect,...

Send the sweetest birthday wishes with this enchanting Birthday Card. Featuring whimsical creatures and friends for little girls. It is the perfect...

Send the sweetest birthday wishes with this enchanting Bunny Birthday Card. Featuring a whimsical bunny and a cast of cheerful friends, it comes be...

Bring the ultimate birthday party to life with this delightful Whimsical Animals Birthday Card. This charming design features an adorable gathering...

Make the birthday girl feel special with this enchanting Birthday Card featuring a charming girl bunny in front of the art wall. Features About ...

Make the birthday girl feel special with this enchanting Birthday Card featuring a gentle bunny blowing bubbles in the woods surrounded by a songbi...

Make the birthday girl feel special with this enchanting "You Are so Sweet" Birthday Card. This darling card features a whimsical illustration of a...

Make the birthday girl feel like royalty with this enchanting "You Are a Star" Birthday Card. This darling card features a whimsical illustration o...