New Arrivals

These adorable animal toys are made from premium, slow-rise memory foam for the ultimate squishy experience. They are super soft, easy to squeeze, ...

These adorable axolotl toys are made from premium, slow-rise memory foam for the ultimate squishy experience. They are super soft, easy to squeeze,...

This Micro Squishy Dumpling is small and seriously satisfying to squeeze. Dumpling is made of slow-rising foam that’s perfect for fidgeting or unwi...

This soft, air-filled yellow beehive has a big surprise! When you squeeze the beehive, a bee fills with air and pops out! Features About Squishy T...

The creepy crawly fun has just begun with these Rubber Spider Hand Puppets! These hair-raising critters will crawl, wriggle, and squirm with a simp...

Unicorn Squeezy Peak Hatchers hold the cutest pop-up surprise! The teenie eggs are cracked open just slightly, revealing an adorable mini creature ...

Schylling’s Scritters are soft and squishy wall-crawling fun! They look and feel like creepy, crawly critters, but they are really harmless! Throw ...

Party Animals - Puppies are pint-sized pups that are ready to party. Fun to squish, hug, and collect, these little puppies are all dressed up with ...

These electrifying pups are joining the party. Party Animals Rave Puppies are out on the town and dressed for the occasion. Squishy and stretchy, t...

These Party Animal Guinea Pigs are officially invited and are showing up dressed to impress. These cute, squishable guinea pigs come in assorted pa...

These pint-sized Pocket Pups are fun to squish, hug, and collect. Perfect for playing with friends or travelling along with their owners in a bag, ...

Control the movement of a Lava Lamp at your fingertips with the Lava Squish N’ Flow! Squeeze the base and experience the satisfying, soothing flow ...

Amuseables Life Ring loves to be noticed. Bright orange, bold white bands and sliders that shout “look at me”, this charmer floats through life hap...

As party planner and Amuseables Cracker’s faithful assistant, Amuseables Coneroi Temaki, is a conic coordinator of iconic events. He’s very hands-o...

Amuseables Soyella Edamame Bean is the spirited cousin of Amuseables Bean. When these two meet, the energy skyrockets. She’s sleek, strong and just...

This Canada Flag Sponge Rubber Ball is made of high-density sponge rubber with a bold red, white, and maple leaf design. Nostalgic and fun, these b...

A Home For Nature lets your child discover how nature changes with each season. Assemble the 4 puzzles, one on top of the other, around the little ...

Explore the outer space with Grapat planets - Dear Universe set. Besides being objects for open-ended play, the planets also work as a perfect addi...

"You Are My I Love You" is the all-time classic, bestselling ode to the love shared between father and child. Perfect for new parents, baby showers...

Welcome, Baby: Love You, Baby is a new, high-quality range of adorable novelty board books--the go-to baby gift for busy families. Parents and love...

Peekaboo House has easy-to-use peekaboo sliders, a funny rhyming text, and a surprise mirror ending that combine in this interactive board book for...

Peekaboo Baby has easy-to-use peekaboo sliders, a funny rhyming text, and a surprise mirror ending that combine in this stylish and interactive boa...

The Kinderfeets Toddler Bike Helmets are perfect for little balance bikers, scooters and skaters. Two sets of Sweatsaver™ Fit Pads are included, an...

Come discover adventure with the Kinderfeets Kinderscooter featuring LED wheels—perfect for young riders learning balance and coordination who want...

This uniquely adorable animal head measuring tape takes an ordinary household staple and turns it into a fun tool you will look forward to using! ...

Sharpen those fine motor skills and enjoy hours of classic, screen-free fun with the Wooden Pick-Up Sticks! Perfect for family game nights, a durab...

Sail into imaginative adventures with this Wooden Toy Sailing Boat. Crafted with vibrant colours and a classic design, this sailboat sparks nautica...

Meet the King of wet bags! Measuring a whopping 17x24 inches, you can pack swimsuits for the entire family. The waterproof liner ensures moisture s...

So many uses for one amazing bag! The Regular wet bag is great for camping, travelling, swimming, gym/dance clothes, kitchen laundry, dirty shoes…y...

Meet Maileg's new teddy bear, who has a magical vintage look. It is very huggable, made of soft plush and is decorated with a ribbon bow. Welcome a...

Little Leo is here to bring wild and playful moments to your everyday. This small lion stands proudly on all four legs and has a lively mane, alway...

Little Jumbo is here to bring wild and playful moments to your everyday. This small elephant wears his coziest striped shirt, always ready to explo...

This miniature bed canopy brings an elegant touch to the House of Miniature dollhouse. With a small hook for easy hanging, it can be placed above a...

Dress your mouse for a very special day - his wedding suit! This outfit for Dad mouse includes a classic tuxedo jacket, trousers, and a floral bowt...

Dress your mum mouse for a very special day - her wedding! This outfit for Mum mouse includes a classic white dress, a lace veil, a blue garter, an...

Get your Little Brother Mouse ready for a day of adventure with this clothing and bag set. It includes a skirt, a striped t-shirt, and a little bag...

Get your Little Sister Mouse ready for a day of adventure with this clothing and bag set. It includes a skirt, a striped t-shirt, and a little bag ...

Always ready to add colour to everyday life, Beautician Mouse loves dressing up and making every moment feel special. She wears an elegant black-an...

Surprise, it's triplets! Not two, but three baby mice in a matchbox! They snuggle side by side in their matchbox bed, keeping cozy on their blanket...

A little brother mouse is nicely dressed up for a playful day. He wears a small cheese bag for all his personal belongings and has magnets in his h...

A little sister mouse beautiful dressed up for a playful day. She wears a small cheese bag for all her personal belongings and has magnets in her h...

This organic cotton Magnetic Footie in Funny Farm print, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-...

This modal Magnetic Footie in Little Lovin print, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-nig...

No more squeezing baby into 'tight-fit' footies, this patent-pending Magnetic RightFit™ Footie in Where The Wild Things print fabric gives baby roo...

This modal Magnetic Footie in Love You A Bot print, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-n...

This modal Magnetic Footie in Love You A Bot print, designed with magnetic closures, is a quick and quiet lifesaver for all-day and middle-of-the-n...

Upgrade your summer splash battles with these Reusable Water Balls! These innovative, eco-friendly water balls. Made from ultra-soft, durable silic...